Easter is upon us. Whether or not religion plays a part in your life, it affects both personal and business continuity. For some businesses, Easter is a great way to cash in on “bunny” merchandising. For service companies, downtime is costly.

Businesses – be sure to communicate to you new project dates to clients as well as noting all staff leave time.

Clients – take notice of the holidays and ASK if deadlines will be pushed out dude to them.

Staff - we know its fun to take holiday when the entire planet does, so plan in advance. There is nothing worse to your HR Manager or Line Manager when you call in “sick” the day after a long weekend.

Our message, planning ahead, you too can enjoy some downtime with family and friends and remember, this time of year is filled with people making silly judgements in error, especially on the roads.

Be safe. But most importantly, enjoy your holiday.

Users can easily copy your logo and use it inappropriately or pretend to belong to your organisation when they don’t. How can you protect your logo and digitise your branding?

Answer? By digitising it. Have your members display a Digital or Smart Logo instead.

How does a digital certificate behave?

1. Unlike standard logo’s, smart logo’s or Digital Certificates are clickable
2. They display via secure network
3. They cannot be copied
4. They use the http(s) protocol
5. The information is encrypted for additional security

Digital Certificates are usually quire expensive, but if you are a member-based organisation and would like to offer your members a more secure option, our new DigiCert product is almost available. Visit http://whitelabel.infointeg.com for more information or to be contacted when we’re live!

The competition which was launched as part of City of Cape Town’s initiative to position Cape Town as a leading enabler of entrepreneurship. The categories a business could enter are:

• idea stage
• start-up stage
• growth stage

Infointeg entered the start-up stage category, and took 2nd place with Personera taking the 1st prize. Congratulations to all winners ツ.

For more information on the CTEC visit their website.
For more information on the winners, visit the Bandwidth Barn.

The Infointeg Editor

Please check back regularly for more free eBooks and other “hot” topics.

Infointeg Editor and MD – Shana Kay

The answer is, search better. Many people, including myself, fall into the trap of typing the most common words and expect the “Google-God” to read our minds. Unfortunately, (s)he needs more than that.

Here are some tips on how to use search engines like Google, more effectively:

1. keep it simple, if you are looking for a company, enter the name
2. search is case insensitive - it does not matter if you type “The Golden Child” or “the golden child”
3. keep it simple – instead of typing “what is the time in Cape Town”, “Cape Town time” will result in faster search results
4. be descriptive – a noun is different to a verb, a song is different to a jingle,
5. use quotes for phases – if you are searching for a particular phrase, using quotes tells the search engine to look for the exact phrase

I will add more tips on search in our next set of tips, until there, don’t let search engines get the best of you, get he best of of them.

Infointeg Editor

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Join our facebook fan page: going live on launch day …
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We look forward to your comments, please email us anytime!

Infointeg Editor
Shana Kay

• Trust and the Internet
• How the Internet shapes our lives

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Infointeg Editor
Shana Kay

We look forward to your return!

Infointeg Editor
Shana Kay

Wishing all our staff, clients’ and friends a wonderful 2011.

Always remember that with a NEW YEAR, new goals, opportunities and adventures tag along.

Think of the NEW YEAR as a blank canvas on which you can paint anything you like!

Happy New Year!