Maximise Trust, Maximise Sales
It’s all about trust. We base most of our decisions on the element we call trust. Who we do business with, who our friends are and even the person we marry. So, why should our online shopping experience be any different?
Well, the reality is, even if we don’t realize it, it’s not. However, the online [...]
Social media and Integrity
A friend of mine recently asked me to give her a list of my top “social media dos and don’ts“. This started a train of thought into how one maintains integrity in the social media world? The issue with social media is not so much what we don’t share. but what we do, and how [...]